The client. Meridian Uhrenmanufaktur, a Swiss watchmaker whose new automatic movement contains 218 parts and roughly none of them visible from the outside. They sell to people who care about the inside — the kind of customers who read movement specs the way others read restaurant menus.
The challenge. Show the movement in e-commerce players and in their AR try-on app, in stereo 360°, without it spinning on a turntable like every watch film since the nineties. Not "look how shiny" — understood: what the mainspring does, why the escapement matters, how the parts relate in space.
The approach. We rebuilt the movement from their CAD data, which arrived in the state CAD data always arrives in — 60,000 polygons of factory grease, digitally speaking, that took two weeks of cleanup nobody blogs about. Then we authored a two-and-a-half-minute exploded view in stereo 360° using our in-house Blender pipeline. The hard part wasn't the render. It was pacing a camera the viewer controls: you can't cut away in an interactive film, so the edit lives in the choreography of the parts themselves. We blocked the movement like dancers for three weeks before a single final frame rendered.
- Runtime
- 02:41 master, 12 platform cutdowns
- Engine
- Blender + custom stereo pipeline (Ines' toolkit)
- Deliverables
- 1 × 360° master, cutdowns, AR-ready USDZ assets
- Result
- +31% add-to-cart on PDPs with the film vs. without