Three case studies with the decisions, the dead ends and the numbers. Because a showreel tells you what we made — these tell you how.
A Swiss watchmaker wanted their new automatic movement — all 218 parts of it — visible in e-commerce players and in their AR try-on app. Not spinning on a turntable like every watch film since the nineties, but understood.
We rebuilt the movement from CAD data, cleaned 60,000 polygons of factory grease (digitally), and authored a two-and-a-half-minute exploded view in stereo 360°. The tricky part wasn't the render — it was pacing a camera the viewer controls. You can't cut away in an interactive film, so the edit lives in the choreography of the parts themselves.
In 1962, divers found a 14th-century cog in the Elbe. The museum has had the timbers in a glass case for sixty years. Our brief: make a twelve-metre wall do what the glass case can't — put the ship back in the water, load the cargo, sail it out of the harbour.
We worked from the museum's archaeological scans and two very patient historians who corrected our rope knots more than once. The final loop runs 5 minutes and syncs to a light score recorded on period instruments. Hearing a class of fourth-graders go completely silent at minute two remains our favourite review, ever.
How do you sell 42 apartments in a building that exists only as a Revit model? You let people stand in them at sunset. HanseProp put our Unreal Engine tour in their sales container on the actual building site, next to the hole in the ground it came from.
Every unit in four finish variants, real light simulation for morning/evening/overcast, and a downpour mode because one sales director kept asking what it'd look like in bad weather. All units sold before the topping-out ceremony. We're not saying it was all the VR. But it wasn't not the VR.
Tell us what's in it. We'll tell you honestly what it costs to get it on screen.